About me
Academic foundations. Agency roots. Blue-chip leadership.
And I can still write a headline.
I’m Laura Bunster Galeno, founder of Galeno Marketing. I’ve spent 17+ years solving brand and marketing challenges for some of the UK’s most complex, high-profile organisations – starting agency-side, then leading major marketing programmes at Barclays, NFU Mutual and, most recently, HSBC UK. That dual perspective means I understand how both sides of a client-agency relationship really work, and I know how to get the best from each.
I also have something increasingly rare at director level: I can still write. Not just brief a creative team, but craft the copy, shape the narrative and find the angle – so I can critique, challenge and improve work in ways others can’t.
Underpinning all of this is a rigorous academic foundation. My MSc in Marketing Communications gave me a strong theoretical framework to complement the practical experience I've built throughout my career.
Whether your strategy isn’t clear, your brand no longer reflects your business, your marketing activity isn’t having enough impact, or you just need an experienced marketing leader to come in and make sense of it all – I can help.
Brand experience
HSBC UK
Barclays
NHS
Yell
CIMSPA
British Gypsum
3M
NFU Mutual
GCHQ
England Golf
Carphone Warehouse
IMI plc
At a glance
A track record of getting the best from both sides of the marketing client/agency partnership
17+ years’ client & agency-side experience
Strategic and creative capability
Strategic seniority combined with hands-on copywriting skills
Including B2B Marketing, Marketing Week, The Drum EMEA and UK Content Awards
MSc Marketing Communications (Distinction)
Award-recognised work
Industry experience complemented by deep academic foundations, graduating top of class
Get in touch
Let’s talk about what’s next.
Submit this form to set up a free 30-minute conversation about your situation and how I might be able to help.
No pitch, no obligation – just an honest discussion.