Laura Bunster Galeno, founder of Galeno Marketing.

About me

Academic foundations. Agency roots. Blue-chip leadership.
And I can still write a headline.

I’m Laura Bunster Galeno, founder of Galeno Marketing. I’ve spent 17+ years solving brand and marketing challenges for some of the UK’s most complex, high-profile organisations – starting agency-side, then leading major marketing programmes at Barclays, NFU Mutual and, most recently, HSBC UK. That dual perspective means I understand how both sides of a client-agency relationship really work, and I know how to get the best from each.

I also have something increasingly rare at director level: I can still write. Not just brief a creative team, but craft the copy, shape the narrative and find the angle – so I can critique, challenge and improve work in ways others can’t.

Underpinning all of this is a rigorous academic foundation. My MSc in Marketing Communications gave me a strong theoretical framework to complement the practical experience I've built throughout my career.

Whether your strategy isn’t clear, your brand no longer reflects your business, your marketing activity isn’t having enough impact, or you just need an experienced marketing leader to come in and make sense of it all – I can help.

Brand experience

HSBC UK

Barclays

NHS

Yell

CIMSPA

British Gypsum

3M

NFU Mutual

GCHQ

England Golf

Carphone Warehouse

IMI plc

At a glance

A track record of getting the best from both sides of the marketing client/agency partnership

17+ years’ client & agency-side experience

Strategic and creative capability

Strategic seniority combined with hands-on copywriting skills

A person holding a black graduation cap with a gold tassel up in front of a building with classical architecture and large windows.
Close-up of a gold trophy with a black base, reflected in a glass surface, with a white piece of paper and a black electrical cord nearby.
Person typing on a laptop in an office setting with other people working in the background.
Three people engaged in a discussion around a wooden table in a modern office, with a large window, shelves with books and decorations in the background, and papers, a laptop, and a coffee mug on the table.

Including B2B Marketing, Marketing Week, The Drum EMEA and UK Content Awards

MSc Marketing Communications (Distinction)

Award-recognised work

Industry experience complemented by deep academic foundations, graduating top of class

Get in touch

Let’s talk about what’s next.

Submit this form to set up a free 30-minute conversation about your situation and how I might be able to help.

No pitch, no obligation – just an honest discussion.