How I can help
I offer two ways to work with my clients – focused consultancy projects when you need clarity and a plan, or senior leadership embedded in your business when you need someone to lead the work.
Every business reaches a point where clarity is the most valuable thing marketing can deliver. Choose a focused, time-limited project with a clear output – or an experienced marketing leader embedded in your business.
Marketing consultancy – strategy, positioning & transformation
The Marketing Reset
For when your marketing has become busy, fragmented or difficult to prioritise.
A 3-4 week review of your strategy, customers, activity and effectiveness – with a practical roadmap showing what to stop, start, continue and change.
What you get
A practical Marketing Strategy Roadmap outlining:
Where marketing should focus
Priority audiences and objectives
Key propositions and messages
Recommended activity and channels
Resource, capability and investment priorities
KPIs and measurement
The Positioning Sprint
For when your business has evolved but your proposition isn’t keeping up.
A focused project to sharpen your positioning, proposition and messaging into a clearer, more differentiated story everyone can tell consistently.
What you get
A Positioning & Messaging Framework that articulates:
Who you are
Who your business is for
What problem you solve for them
Why customers should choose you
Why they should believe you
The Marketing Transformation
For when your marketing function needs to operate differently for the next phase of the business.
A review of structure, people, processes, agencies and measurement – with a practical plan to deliver the change.
What you get
A Marketing Transformation Roadmap providing:
A new marketing operating model
Team, role and agency recommendations
Planning process and governance
Measurement and prioritisation frameworks
An implementation roadmap
Fractional & interim senior marketing leadership
Fractional Marketing Director
For businesses that need senior marketing leadership, but aren’t ready for a permanent hire.
I work as a genuine part of your leadership team – typically 1-3 days a week – providing strategic direction, leadership and hands-on delivery where and for as long as it’s needed.
Best for
Scaling businesses and those navigating significant change, such as new market entry, post-acquisition integration or a strategic pivot.
What I cover
Marketing strategy and annual planning
Brand, positioning and proposition
Integrated campaign strategy and delivery
Team leadership, development and performance
Agency and supplier management
Budget ownership and accountability
Board-level reporting and stakeholder management
Interim Marketing Director
For businesses facing an immediate leadership gap or period of transition.
I step in full-time or near-full-time for a defined period – providing the stability, leadership and momentum of a permanent Marketing Director while you navigate change or recruit your next permanent leader.
Best for
Sudden leadership departures, parental leave, restructuring, or situations where marketing needs immediate stabilisation.
What I cover
Rapid diagnosis of priorities on arrival
Full ownership of marketing strategy and delivery
Managing and stabilising the existing team
Maintaining agency relationships and live campaigns
Strategic continuity through a period of change
Structured handover to a permanent hire or next phase
Get in touch
Not sure which option fits? That’s what the first call is for.
Submit this form to set up a free 30-minute conversation about your situation.
No pitch, no obligation – I’ll reply within one working day.