Results
£M+ pipeline generated from a single campaign
Challenge: A core financial product had not received dedicated campaign support for more than eight years, despite being strategically important to an ambitious business growth objective.
What I did: Led the campaign end-to-end, developing product positioning and an integrated communications strategy spanning thought leadership, print, radio, digital, social, PR and internal communications.
Result: Generated multi-million-pound pipeline, surpassed every campaign target and contributed to the business achieving its market-share objective two years ahead of schedule.
100+ high-value qualified prospects delivered through targeted ABM
Challenge: A business wanted to move beyond broad-based campaigns and use limited marketing resources more effectively against high-value prospects with the greatest potential to convert.
What I did: Developed a segmentation approach based on characteristics including international trade activity, sustainability credentials and growth trajectory. Combined enriched data sources with customer insight to identify and prioritise high-potential accounts for tailored, multi-channel engagement.
Result: Reached more than 3,000 priority accounts and generated 100+ qualified prospects, contributing to accelerated achievement of the business’s multi-year growth objective.
+33pt improvement in team NPS within 12 months
Challenge: A marketing team was experiencing significant engagement and capacity challenges, which was negatively impacting team NPS.
What I did: Rebuilt team culture, coached individuals through career progression and introduced Agile ways of working to improve workload prioritisation, capacity management and two-way communication.
Result: Team NPS improved by 33 points within 12 months. Several team members progressed into more senior roles, while the Agile transformation subsequently provided a model for other internal teams.
+23pt increase in brand consideration
within 12 months
Challenge: A corporate brand needed to grow brand consideration in a highly competitive market, despite being significantly outspent by competitors in paid media.
What I did: Led the development of a new brand positioning framework and integrated launch campaign across paid, owned and earned channels - spanning media partnerships, print, radio, digital, social, PR and internal communications.
Result: Achieved market-leading position for brand consideration across all segments, growing by +23 points in 12 months. Campaign won and was shortlisted for two industry awards.
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