Senior marketing expertise for ambitious businesses – without the full-time hire.

A woman with curly brown hair in a ponytail, wearing a white blazer, sitting at a desk with a laptop, a notebook, a pen, a smartphone, and a flower vase, working in a bright office with a city view.

Helping ambitious businesses bring greater clarity, effectiveness and impact to their marketing –  through focused consultancy, transformation and flexible senior leadership.

Book a free 30-minute discovery call
See how I can help

Brand experience

HSBC UK

Barclays

NHS

Yell

CIMSPA

England Golf

3M

NFU Mutual

GCHQ

IMI plc

Carphone Warehouse

British Gypsum

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  • "She has a strong ability to stay focused on the business objectives we set, while never losing sight of what really matters to our clients. Laura is also excellent at working across teams, both within a corporate environment and with agency partners, bringing people together and getting the best out of everyone involved."

    Former manager

  • "Laura combines strategic thinking with exceptional communication and delivery skills, and is particularly effective at bringing people together to make change happen.”

    Former manager

  • "Laura was simply brilliant to work with in terms of her energy and communication, and was an integral driver of the success of the business area."

    Former colleague

  • "What I noticed most was Laura's instinct for what will actually work – not just what looks good on paper. She challenges briefs, pushes thinking and raises the standard for those around her."

    Former colleague

  • "Laura builds strong relationships, creates alignment across teams and stakeholders, and has a real ability to take people with her through change, complexity and new ways of working."

    Former team member

  • "Laura's ability to manage multiple senior stakeholders enables teams to focus on high-quality delivery and stakeholders to prioritise resource and support to the best effect, and have confidence that projects and campaigns will deliver against KPIs."

    Former external agency partner

  • "Laura is a rare mix of highly organised and analytical, while also being creative (a true marketing all-rounder!). On top of this she is also a natural leader and I find her to be incredibly personable, supportive and empathetic, generally a joy to work with and to be around."

    Former team member

  • "Laura knows how to get the very best out of agency partners. Her knowledge, clarity, fairness, and collaborative approach to working, inspired the agency to bring our absolute best to every project. A sophisticated marketing leader, expert problem solver, and a total pleasure to work with.”

    Former external agency partner

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Where I can help

I work with ambitious UK-based scaling and mid-corporate businesses that have reached a point where their marketing needs more strategic direction, stronger leadership or significant transformation.

If any of the challenges below sound familiar, then let’s have a conversation.

Your marketing has become busy, but not focused

I bring strategy, audiences, propositions, channels and investment together around a focused plan that supports your business priorities.

You need senior marketing leadership, but not another permanent hire

I can step in as a fractional or interim marketing leader, bringing senior strategic direction without the commitment of a permanent hire.

Your business has evolved but your brand strategy hasn't caught up

I identify what’s working, what’s not and where to focus – improving marketing effectiveness, customer engagement and commercial impact.

Your leadership team needs marketing to be more strategic

I connect marketing more closely to business objectives, strengthen stakeholder alignment and give senior leaders greater clarity about its contribution to business success.

Your marketing isn’t delivering the return you expect

I help clarify what you stand for, sharpen your proposition and create a more compelling story for the audiences that matter.

Your marketing function needs to change

I help marketing leaders and teams become more focused, effective and commercially connected – from operating-model and team changes through to new ways of working.

Book a free 30-minute discovery call

How I can help

I offer two ways to work with my clients – focused consultancy projects when you need clarity and a plan, or senior leadership embedded in your business when you need someone to lead the work.

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Marketing consultancy projects

Strategy, positioning & transformation

Every business reaches a point where it needs to step back and see its marketing clearly – whether activity has become busy but unfocused, the proposition hasn't kept pace with the business, or the team needs to work differently. A focused project brings an expert outside view and a practical plan to act on.

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Fractional & interim senior marketing leadership

Senior marketing leadership, on your terms

Sometimes a business needs more than a project – it needs an experienced marketing leader embedded for a period of time, providing strategic direction and day-to-day leadership that drives sustained progress.

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Results

  • Person writing on a transparent board with colorful markers, with handwritten notes and diagrams visible in the background.

    £M+

    pipeline generated from a single campaign

    New positioning and an integrated campaign for a financial product beat every target and hit its market-share goal two years early.

  • Three people having a business meeting in a bright, modern office with floor-to-ceiling windows. They are sitting around a table, engaged in a discussion.

    100+

    high-value qualified prospects

    An account-based marketing programme reached 3,000+ priority accounts and helped accelerate a multi-year growth objective.

  • A man in a light gray suit jacket and white shirt is talking to another man in a dark suit. They are indoors with a large green plant behind them. Blurred colorful objects are in the foreground.

    +23pt

    brand consideration in 12 months

    A new positioning framework and launch campaign achieved market-leading consideration – despite being significantly outspent in paid media.

  • A group of people gathered in a bright, modern office space, engaged in conversation and sharing a snack, with large windows and ceiling lights visible.

    +33pt

    team NPS in 12 months

    Coaching, clearer prioritisation and Agile capacity management transformed team engagement – and became a blueprint for other teams internally.

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Awards

The Drum EMEA Awards (shortlisted)

2025

Native Advertising Awards (Silver)

2025

B2B Marketing Awards (shortlisted)

2024

UK Content Awards (shortlisted)

2024

The Drum B2B Marketing Awards (shortlisted)

2021

Corporate Content Awards (Double Gold)

2020

Financial Services Forum Marketing Effectiveness Awards (Winner & shortlisted)

2017

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How we work together

Step 1: Start with a conversation

Step 2: Find the real issue

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A woman in a gray blazer and black pants walking through an office with colleagues working at desks.

Step 3: Agree the right shape

Step 4: Make it happen

Close-up of a hand writing on a whiteboard with a dry erase marker, cursive text spelling 'WELLNESS' is visible on the whiteboard.
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A proper look at your strategy, customers, proposition, activity and team – so we fix causes, not symptoms.

A free 30-minute discovery call about what you’re facing. No pitch, no obligation.

Strategic direction plus hands-on delivery where you need it, and a structured handover when the work is done.

A focused consultancy project or a fractional or interim role – with a clear scope and outputs you can act on.

Book a free 30-minute discovery call

About me

Laura Bunster Galeno, founder of Galeno Marketing.

Academic foundations. Agency roots. Blue-chip leadership.
And I can still write a headline.

I’m Laura Bunster Galeno, founder of Galeno Marketing. I’ve spent 17+ years solving brand and marketing challenges for some of the UK’s most complex, high-profile organisations – starting agency-side, then leading major marketing programmes at Barclays, NFU Mutual and, most recently, HSBC UK.

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Get in touch

Let’s talk about what’s next.

Submit this form to set up a free 30-minute conversation about your situation and how I might be able to help.

No pitch, no obligation – just an honest discussion.